The naming of hurricanes/cyclones has been historically prevalent since 1945. This is a way of keeping a global uniformity over the single weather pattern. Names are drawn from a predetermined list put together by government officials. Over the last year of so, US television and internet conglomerate The Weather Channel has taken liberty of naming winter storms, claiming it is easier for the public to follow. The National Weather Service and National Oceanic and Atmospheric Administration disagrees and does not name winter storms because it is confusing and winter storms are unpredictable. A winter storm's impact varies from location to location, plus multiple air streams and storms often blending together covering a large surface area.
The Weather Channel is confusing and weird. Most people do not care about a winter storms name, they just want to know the weather. The Weather Channel has strayed from the truth that is weather. Whether you like their take on news, sports, or paint colors to cure winter blues, it has become increasingly difficult to navigate their website in search of the weather. Personally I do not need to know Strange Sea Creatures You Never Knew Existed nor am I interested in 'Taxiderpy': Taxidermy Fails (PHOTOS). If I was, I would have Googled it myself. I just need to know if I need to bring an umbrella? If their new objective is grossing people out, they've succeeded. After being freaked out myself, I simply gave up and looking out the window.
100 Objects of Popular and Material Culture is an blog exploring the manifestations of human consumption and commodity-ization. The purpose of this experiment is to explore material and popular culture in contemporary society by using objects and concepts to prompt wider questions and reflections. So by emulating The British Museum's and Neil MacGregor's format of A History of the World in 100 Objects I plan to satirically analyze and reinterpreted 100 material culture objects over the course of 2014. Material Culture is the study of our culture's consumption of stuff; namely the manifestation of culture through material productions where people's perceptions of objects is socially and culturally dependent. With this, objects reflect conscious and unconscious beliefs on the the individuals who fabricated, purchased, or used them, and by extension the society where they live. So examining materiality, cultural truths and societal assumptions may be discovered. As anthropologist Arjun Appaduai states "in any society the individual is often caught between the cultural structure of commodity-ization and his own personal attempts to bring a value and order to the universe of things." Objects and commodities make up a much larger symbolic system consisting of want and need, socio-economic status, fashion, etc. Often times form follows function whether the commodity, market, and or consumer forever evolve around one-another. Philosopher Pierre Bourdieu's theories of capital flow full circle; where regardless if you are a minimalist or a hoarder the world is made up of things and everyone will leave their footprint on the earth. So by humorously analyzing marketed objects and concepts, hopefully this blog will provide further incite into ideas of over-consumption, a disposable society, consumerism vs. anti-consumers, planned obsolescence vs. sustainability, as well as the greater good of mankind and future generations.